suga•küchen open for business
One of the most established and trusted kitchen shops in Altrincham, has changed its name to suga•küchen after co-owner Danil Sugakov felt the previous brand (K Kitchen Centre) needed an injection of the German innovation and design that he loves in his kitchens.
The result – a brand new name that plays cheekily on Danil’s surname, and a striking new logo designed by another local Manchester company; PCE Social. The rebrand launched earlier this week at the Timperley shop and was attended by over 50 past and present customers and representatives from the kitchen industry.
Director Danil Sugakov explains the reason for the change
“I wanted a new brand that reflects our creative approach to interior design, and our love for German kitchens, and this Bauhaus style design using my own name brought everything together.”
“There’s an awful lot of competition for kitchen companies in the Timperley area, which is great for the customer choice, but we need to stand out from the crowd on the high street as well as in our interior design and customer services, we think the bright new brand captures it all.”