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Privacy Policy

suga•küchen | Last updated: May 2026

suga•küchen is committed to protecting your privacy and handling your personal data with care. This policy explains what information we collect, why we collect it, how it is used, and your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The data controller responsible for your personal data is:

suga•küchen

338 Manchester Road, Timperley, Altrincham, WA14 5NH

Company Registration No: 08092898

Telephone: 0161 962 7261

Website: https://sugakuchen.co.uk

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Name and contact details (including email address and telephone number) provided via our enquiry, contact, or booking forms
  • Information you share during design consultations or home visits, including details about your home and project requirements
  • Correspondence and communications you send to us by email, telephone, or post
  • Technical data collected automatically when you visit our website, including your IP address, browser type, device type, pages visited, and time spent on the site
  • Cookie data — see Section 7 for full details
  • Any other information you voluntarily provide to us

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To respond to your enquiries and communicate with you about your kitchen project
  • To arrange and conduct design consultations, showroom appointments, and home visits
  • To provide quotations, proposals, and design plans tailored to your requirements
  • To manage and fulfil orders and installation projects
  • To send you information about our products, services, and promotions where you have given your consent or where we have a legitimate interest in doing so
  • To improve the performance and content of our website using aggregated analytics data
  • To comply with our legal and regulatory obligations

4. Our Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

  • Contractual necessity — where processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract (for example, providing a quotation or managing an installation)
  • Legitimate interests — where we have a legitimate business interest in processing your data, such as responding to enquiries, improving our services, and communicating with prospective clients, provided this is not overridden by your rights
  • Consent — where you have given clear consent for us to process your data for a specific purpose, such as receiving marketing communications
  • Legal obligation — where processing is necessary to comply with a legal or regulatory requirement

5. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third parties where necessary, including:

  • Our installation and trade teams who assist in the delivery and fitting of your kitchen
  • Suppliers and manufacturers whose products form part of your project (for example, to process orders or arrange delivery)
  • IT and software service providers who support the running of our website and business systems
  • Professional advisers such as accountants or solicitors where required
  • Regulatory or law enforcement authorities where we are legally required to disclose information

All third parties are required to handle your data securely and in accordance with applicable data protection law.

6. How Long We Retain Your Data

We retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by law. In general:

  • Enquiry and correspondence data is retained for up to 3 years following your last contact with us
  • Project and contractual data is retained for up to 7 years in accordance with our legal and financial obligations
  • Website analytics data is retained in accordance with the settings of the relevant analytics platform (typically up to 26 months)

Where data is no longer required, it is securely deleted or anonymised.

7. Cookies

Our website uses cookies — small text files stored on your device — to help us understand how visitors use the site and to improve your browsing experience. We use the following types of cookies:

  • Essential cookies — necessary for the website to function correctly. These cannot be disabled.
  • Analytics cookies — we use Google Analytics and Google Tag Manager to collect anonymised information about how visitors interact with our website. This helps us improve content and user experience. No personally identifiable information is collected through these tools.
  • Preference cookies — these remember your settings and choices to improve your experience on return visits.

When you first visit our website, you will be asked to consent to the use of non-essential cookies. You may withdraw or adjust your consent at any time via our cookie settings. You can also manage cookies through your browser settings, though disabling certain cookies may affect the functionality of the site.

8. Google Analytics & Google Tag Manager

We use Google Analytics and Google Tag Manager to analyse website traffic and usage. These services may use cookies and similar technologies to collect information about your use of our website. Data collected is processed by Google and may be transferred to servers outside the UK. Google acts as a data processor on our behalf under the terms of Google’s data processing agreement.

We have enabled IP anonymisation within Google Analytics, meaning your full IP address is not stored. For more information about how Google uses data from our website, please visit: 

https://policies.google.com/privacy

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to be informed — to know how and why your data is being used
  • The right of access — to request a copy of the personal data we hold about you
  • The right to rectification — to request that inaccurate or incomplete data is corrected
  • The right to erasure — to request that your data is deleted, where there is no legitimate reason for us to continue holding it
  • The right to restrict processing — to request that we limit how your data is used in certain circumstances
  • The right to data portability — to receive your data in a structured, machine-readable format
  • The right to object — to object to processing based on legitimate interests or for direct marketing purposes
  • Rights relating to automated decision-making — we do not carry out any automated decision-making or profiling

To exercise any of these rights, please contact us using the details in Section 1. We will respond within one calendar month. There is no charge for making a request.

10. Complaints

If you have concerns about how we handle your personal data, please contact us in the first instance and we will do our best to resolve the matter. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority:

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113

https://ico.org.uk

11. Third-Party Links

Our website may contain links to third-party websites, including our social media profiles on Instagram, Facebook, and LinkedIn. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website. We recommend checking this page periodically.

This policy was last reviewed and updated in May 2026.